The Importance of Marketing Department in Telecommunication Business Essay

The Importance of Marketing furcate in Telecommunication Business - Essay ExampleAnalysis of the key factors of a lucky trade plan will be part of the study. The report will try to understand potentiality of patsy market from the view point of product centric segmentation. Finally the study will try to stir the importance of marketing department to bring about a thriving caper strategy.Marketing Department.Every organization needs a well designed marketing department to create brand equity among customers. Strategic marketing industrial plant as a deciding force for a smart set to survive in hyper competitive business environment. Marketing works as a promotional and dispersion tool for company. Marketing strategy differs jibe to the nature of product. Marketing department of any company focuses on four things to create a successful offering which can be classified as 1-Product (manufacturing product, maintaining the quality standard of product, optimum utilization of re sources during employment process), 2- Price (deciding the price of the product in accordance with the demand among customers, setting high price or low price for the product is an of the essence(p) part of pricing strategy), 3-Place (designing distribution network for the product. Company creates distribution network to expand the reach of the product.... Above the line promotion and below the line promotion is part of advertising strategy). Marketing strategy for service industry comprises of additional three types of activities. 1-People (customer relationship management plays a cordial role to extend customer base for any particular brand. Staff of the company is the important assets for any company. They are responsible for providing value for money services to customers and they can help the company to increase service efficiency), 2- Process- (company needs to maintain a proper system of service delivery to be successful in long run. Companies take help of different softwa re systems like RFID, Enterprise Resource Planning, Tally, visionary to deliver efficient service to customers, 3- Physical Evidence (well designed national of service delivery business office creates a positive brand image of the company from the view point of aesthetics. Restaurants use physical evidences to create the wow factor among customers. Chinese restaurants in America use dragon framework to design interior of the food store. They do it to increase visibility factor of the service among customers). A business can not fulfill demand of all customers due to lack of resources (Financial, Human Resource, Technology etc). For this reason any company needs to identify their potential customer. Segregating the whole customer group into smaller division with more or less common requirements and further filtering down customers in terms of their potentiality (purchase power, urgency of requirement, buying behavior) is cognise as segmenting and targeting. Perception of a brand in the mind of customer is known as