Premier Inn's Marketing Strategy Case Study Example | Topics and Well Written Essays - 2500 words

Premier youth hostels commercialise Strategy - berth Study ExampleIt aims to abide best service to their precious clients with economical packages. The properties of the brand are that it specializes in personal service with high quality of food and excellent room service. However the biggest drawback of the Premier Inn is its lack of service and management focus more on quantity rather in quality. The satisfying point of the Premier Inn is that they offer money back guarantee to their clients and believe in influences the customers. delinquent to recession, the economic activity of hotel industry is low. This threat should be considered short term for the Premier Inn and the companion should focus on providing consummate business service to their valuable clients at inexpensive rates in order to appeal more and more customers.Premier Inn with more than 500 hotels in UK, and a symbol of 4 star hotels in UK specialize in providing quality service at affordable rates. Further m ore due to recession, the economic activity in hotel industry sharply slow down. spate are non willing to spend on vacations and travel. And thats the biggest threat to the union. The biggest competitor is and Brimingimah City Center. Our Hotel has edge in the market due to vast chain spread all over the country. The class of clients our company has collective and families. But families on vacations trains larger portion of revenue for our hotels. We want our clients to know that we are here to provide them personalized service. Moreover our guests need to know that we are here to develop a relationship with them to check them the efficiency of service, value of their money. And their reliability on us to provide them best service they expects. However alike wise other competitor, our company focuses more on aggressive and fruitful marketing strategy to bring fruitful results even in recession. The key is to retain the loyal customers and business. So the marketing strategy o f our company should be to retain the loyal customers and focus on more on serving them at our best. Marketing StrategyEvery business as certain objective, and goals in order to attained maximum egress for the owners. To accomplish these goals, the management formulates and implements certain strategies for the business. These strategies are a set of plans which company implements to increase yield succession cutting down the unnecessary costs. Every market strategy clearly focuses on achieving high market share and high sales while maintaining the quality of service or product. Our marketing strategy basically focuses on delivering high quality service and products which will bring high yields for the company. If the quality is good it not only retains the loyal customers, but also attracts new ones. Secondly the company focus on increase the sales by giving different services packages