Btec Business

Evaluation of the businesses food marketing techniques and the effectiveness of the businesses actlvltles. Introduction In this level I am writing about the effectiveness of the marketing technique used by the business of my choice which is Adidas AG. Also I forget be using my research to make Judgements. Adidas AG Is a German sports c picklehing manufacturer and pargonnt participation of the Adidas Group, which consists of the Reebok sportswear alliance, TaylorMade-Adldas golf order (Including Ashworth), and Rockport.Adidas uses brand aw beness to promote there company and Its crops, Ilke football boots. They are besides the kit provider, to the German national football team Adidas overly sponsors the Argentine, Japanese, Mexican, Scottish, Spanish and Colombian national football teams, among another(prenominal)s. Adidas is very active at sponsoring make pass football clubs in Germany such as Bayern Munich, Schalke, Hamburg, Bayer Leverkusen, and VfL Wolfsburg and top football clubs worldwide such as R. S. C. Anderlecht, Rapid Vienna, Real capital of Spain C. F. , AC Milan, Dynamo Kyiv, Chelsea, Lyon,AFC Ajax, Galatasaray, Benfica, Fenerbah, Panathinaikos, Bolton Wanderers and many others. As they use brand awareness they bequeath always be a well-kn sustain company because a dress circle of heap watch football and football Is an International sport so when big football clubs like Real Madrid and Chelsea wear there kits with Adidas sponsoring the clubs, all the clubs fans will always want to check who Adidas is as a company, and Adidas will make money from the football clubs as they will detect a chaw of customers who like football and sports.Adidas diversified into the subsidiary market after doing well in the sports apparel arket, as they did this they produced, deodorants, perfumes, afters agrees, skunkions, watches, eye-wear, and bags. Going into the improver market meant that they could sell their products to a wider range of people , Including older people. Essential accessory products Ilke deodorants would appeal to everybody as everyone would want to smell nice, and every accessory product I named Is crucial so Adidas would be making a manage of money if people bought their products.I Analysls 0T A Strengths In many events they are the biggest sponsor, they shake a ardent anagement team, there brand recognition and re confideation is in reality big, they apply diversity and variety in products poke outed on their websites, they pick up strong control over their own distribution channel, they dont have any worse reputation like child labor or environmental befoulment and in the Football industry, they have a fixity, as they are famous. Weaknesses they have high prices in some products, so this could turn people who dont have money to spend to other sports companies.There E-commerce is limited to USA as they are a atomic number 63an Company, this could be a big loss but, Reebok the ompany they also own is famous there so they could make a lot of money even if they want Adidas in USA. The direct sale to consumers is creating conflicts with its own resellers and online customer service not helpful or easy to find, this could put a lot of people annoyed with their company and this could cause people to go and visit at other sports companies.Opportunities They have collaborated with other online retailers to offer Adidas products, and this could make them money and there products could be more known. They have collaborated with other online retailers to offer Adidas products his could be a big advantage as they will want to make a lot of money. The possibility of outsourcing the web reading and e-commerce to a third party developer is high. Threats With Nikes strong reputation in the footwear and apparel industry they could lose out on a lot of money.The negative characterization created by their sponsored athletes (i. e. Kobe Bryant and his sexual assault case), could harm t heir image as a good company. All the marketing techniques I have named have been very effective for Adidas as they used their successful company name to get sponsors to promote their products nd wear their products, and this was where they used the technique called brand awareness. They also used their famous name to diversify into the accessories market this had the opportunity to get them a lot of customers as they made essential products like deodorant.The SWOT Analysis showed that they had different strengths like there stronghold on the Football Industry, but they have weaknesses like the limited function in the USA, and the USA is a big sporting country. They have a lot of opportunities to develop there company, but there is a lot f threats like the negative image of one of their most famous sponsors called Kobe Bryant having a sexual assault case against him.Conclusion In tnls report I learnt tnat companles use sports cluDs ana players to promote tnelr company, but the play ers that they sponsor could make the company sponsoring look bad. But Adidas the company I wrote about is a big company that is struggling to get really famous in the USA, and they have pie-eyed competition from Nike, which is an American company, but they are big in Europe and they are the biggest sports company in Europe.